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Designing a Brand Identity: From Concept to Execution.
A strong brand identity is more than just a logo—it’s the visual and emotional representation of your business.
Lusine Shirinyan
Feb 183 min read
2 views
0 comments


Amazon Marketing: How to Stand Out in the World’s Largest Marketplace.
With over 300 million active customers and 1.9 million selling partners, Amazon is the most successful platform for e-commerce businesses wo
Lusine Shirinyan
Jan 183 min read
8 views
0 comments


Alternatives to a Traditional Logo Design: How to Make Your Brand Stand Out.
A logo is more than just a visual element; it’s the cornerstone of a brand’s identity. While traditional logo design—typically featuring...
Lusine Shirinyan
Dec 18, 20243 min read
23 views
1 comment


Two Decades in Marketing: Slice Consulting Celebrates 20 Years of Growth and Innovation.
In 2025, Slice Consulting marks a significant milestone: its 20th anniversary. In 2005, young economist Nane Matevossyan embarked on her...
Lusine Shirinyan
Nov 14, 20244 min read
2 views
0 comments

Intranet as a Powerful Internal Communication Tool for Companies.
In today’s fast-paced business environment, effective internal communication is a necessity. Companies of all sizes are recognizing the...
Lusine Shirinyan
Oct 16, 20243 min read
12 views
0 comments


Outsourcing vs. In-House Digital Marketing: Pros and Cons for Growing Businesses.
Outsourcing vs. in-house digital marketing is a choice to be made by any business. The two options have their advantages and...
Anna Karapetyan
Aug 28, 20243 min read
13 views
6 comments


The Transformative Power of AI and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) have rapidly evolved from abstract concepts into integral components of our...
Anna Karapetyan
Jul 15, 20242 min read
3 views
6 comments


Content Marketing
In today's digital landscape, content marketing is not just a buzzword; it's a crucial strategy for businesses looking to connect with...
Anna Karapetyan
Jun 12, 20242 min read
8 views
6 comments


Agile Marketing
With a decade of experience in agile marketing, We’ve seen firsthand how this approach can revolutionize the marketing landscape. If...
Anna Karapetyan
Apr 18, 20242 min read
4 views
3 comments


2024 Marketing Must-Read books
In 2023, the marketing landscape continues to evolve, demanding fresh insights and innovative strategies. Slice Consulting presents a...
Slice Consulting
Jan 4, 20241 min read
22 views
3 comments


THE PSYCHOLOGY BEHIND SUCCESSFUL MARKETING: UNDERSTANDING CONSUMER BEHAVIOUR
In the exciting marketing world, figuring out how people think can be like finding the key to making your brand truly shine. Persuasion...
Slice Consulting
Jan 4, 20242 min read
7 views
3 comments


Digital Marketing Trends
Staying up-to-date with the latest trends in the ever-evolving field of digital marketing is essential to gaining a competitive...
Slice Consulting
Nov 23, 20232 min read
9 views
3 comments


Brand design
Anywhere, a brand's design is its visual identity. Your message gets across to consumers through the logo, color scheme and typography. A...
Slice Consulting
Nov 23, 20231 min read
8 views
3 comments


Neuromarketing? How did that work?
Has it ever occurred to you to go to the store to buy bread and return home with new pair of shoes ․․․ with high heels ․․․ well a little...
Slice Consulting
Jun 21, 20212 min read
70 views
14 comments


Voice as a content of the future
Audio content has appeared a long time ago. Generally, it includes radio, discs, CDs, and even audio messages. Everything new is the...
Slice Consulting
May 17, 20212 min read
33 views
8 comments


Current and future business with marketing tools
You've read the previous blog and have a lot of business ideas, but you're not sure where to begin? It should have been like that, so I'm...
Slice Consulting
Apr 26, 20211 min read
134 views
40 comments


How not to lose your "business pulse" in 2021: marketing trends
When it comes to running a market, there's no need to avoid trends (can you say where the trend came from?). Let's get started. 1....
Slice Consulting
Apr 13, 20212 min read
17 views
4 comments


How to sell a "dead dog": 3 key ways to do it
When it comes to sales, one of the first questions to ask is whether it is an innate talent or an ability that can be acquired in a...
Slice Consulting
Sep 8, 20202 min read
160 views
18 comments


Copywriting: how to sell via words?
Have you checked your mailbox or which Facebook ad caught your attention recently? These all stuff was created by copywriters....
Slice Consulting
Jul 3, 20202 min read
45 views
8 comments


What is naming and why it is important?
You've probably heard the phrase: “Your ship will sail as you call it”. It describes the importance of the naming process in the best...
Slice Consulting
Jun 15, 20202 min read
60 views
6 comments
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